SEO and Increasing Blog Traffic

If you’ve started a blog, you’re probably wondering how to get people to actually find and read your content. That’s where SEO, or Search Engine Optimisation, is essential for increasing blog traffic.

What is SEO, I hear you say?

SEO is the process of optimising your website and blog posts so they rank higher on search engines like Google, Bing, or Yahoo. The better your SEO, the more likely your content will appear near the top of search results when someone looks up a topic you’ve written about, ultimately increasing blog traffic. SEO is about making small, smart tweaks to your blog content so that it shows up in search engines like Google. When someone types in “What are the must-haves for a home office setup?” or “What are some home office essentials?” you want your blog to appear in the results, right?

The best way to think about it is to focus on your own online search behaviour—when you Google something, do you usually scroll past the first page of results? Probably not. Most people click on one of the first few links. SEO helps you become one of those links on the first page of results.

SEO isn’t some complicated code only developers can handle—it’s a set of easy-to-learn strategies that can transform how people discover your blog. And as you continue sharing your thoughts on how tech is changing the way we live and work, SEO ensures your voice gets heard.

In the next sections, I’ll walk you through the exact steps with actionable tips to start using SEO to grow your blog traffic—even if you’re starting from scratch.

Why Should Novice Bloggers Care About SEO?

It’s not about tricking Google—it’s about helping Google (and your readers) understand what your content is about, so it can be found by the people who are already searching for topics you’re writing about. You don’t need to be an expert to start seeing results. Here’s why SEO is worth your attention—even as a beginner (like me):

• You get free, consistent traffic
  Unlike social media, where a post lasts hours or days, an SEO-optimised blog post can bring in visitors for months, sometimes even years.
• You attract the right readers
  SEO brings people to your blog who are already searching for what you’re offering—remote work tips, digital leadership guides, or the latest tech tools.
• It builds your blog’s credibility
  Ranking on Google helps establish your blog as a trusted source, even if it’s new. Authority grows with helpful, well-organised content.
• You stay competitive in your niche
  Whether you’re writing about remote culture or emerging tech, good SEO helps you compete with larger sites by being more focused and useful.

SEO Best Practices

• Research and Use Relevant Keywords: Conduct thorough keyword research to identify terms your target audience is searching for and incorporate them naturally into your content.
• Create High-Quality Content: Produce content that is informative, engaging, and valuable to your audience. Regularly update your content to keep it fresh and relevant.
• Optimise for Mobile: Ensure your website is mobile-friendly, as a significant portion of web traffic comes from mobile devices.
• Improve Page Load Speed: Optimise images, use caching, and minimise code to ensure your website loads quickly.
• Build Quality Backlinks: Focus on acquiring backlinks from reputable websites within your industry to boost your site’s authority.

SEO is the practice of optimising your blog so that it appears higher in search engine results (like Google). The higher your blog ranks, the more people will click and visit your site, hopefully increasing blog traffic and monetisation.

✅ 1. Do Keyword Research

Why? You need to write about topics people are actually searching for. So how do I do that?.

✅ Action Steps:

• Use free tools like Ubersuggest or Google Keyword Planner.
• Type in your blog topic and see what related phrases people search for.

Example:
You blog about home office essentials. You discover people are searching for:

• “What does every home office need?”
• “Top technology gadgets for your home office”

Now write blog posts targeting those phrases.

✅ 2. Write SEO-Friendly Blog Posts

Why? Google needs to understand your post to rank it properly.

✅ Action Steps:

• Include your main keyword in:
  • Title
  • First paragraph
  • 1–2 subheadings
  • URL (e.g., https://livingthetech.com/top-5-technology-gadgets-for-your-home-office/)
  • Image alt text
• Use headings (H1, H2, H3) to organise content.

Example:
Post Title: “Top 5 Technology Gadgets for Your Home Office“
Main Keyword: best tools for remote work

✅ 3. Improve Page Speed and Mobile Friendliness

Why? Google ranks fast, mobile-friendly sites higher.

✅ Action Steps:

• Test your blog with Google PageSpeed Insights
• Use a lightweight theme (like Astra or GeneratePress on WordPress).
• Compress images using free tools like Smush Pro

✅ 4. Use Internal Linking

Why? It helps Google crawl your site and keeps visitors reading.

✅ Action Steps:

• Link to your other blog posts naturally.

Example:
In a post about “A Beginners Guide to the Best Work From Home Office Setup,” link to your other post about “Top 5 Technology Gadgets for Your Home Office.”

✅ 5. Create SEO-Optimised Meta Titles & Descriptions

Why? This is what shows up in Google search.

✅ Action Steps:

• Use a plugin like Yoast SEO or Rank Math (my preferred one at the moment) on WordPress.
• Write clear, keyword-rich meta titles and descriptions.

Example Meta Title:
“How to Set Up an Ergonomic Home Office“

Example Meta Description:
“When working from home (WFH), creating an ergonomic home office setup is no longer a luxury—it’s a necessity, especially for your back.”

✅ 6. Build Backlinks (Other Sites Linking to You)

Why? Backlinks tell Google your site is trustworthy.

✅ Action Steps:

• Write guest posts on other blogs and link back to your site.
• Share your posts in relevant Facebook Groups, Reddit threads, or Quora answers.

Example:
Join a working from home forum. Answer a question like “What are the 5 best affordable desks for your home office setup?” and link to your post.

✅ 7. Update Old Content

Why? Google loves fresh, updated content.

✅ Action Steps:

• Every 3–6 months, revisit your blog posts.
• Update the date, facts, links, and add new sections if needed.

✅ 8. Create Long, Valuable Content (At Least 1,000 Words)

Why? Longer posts usually rank better.

✅ Action Steps:

• Go deep into your topic.
• Include examples, FAQs, tools, and comparisons.

Example Post Structure:

• Intro
• 10 Amazon Home Office Essentials (with pros/cons)
• How to Choose
• FAQs
• Summary

✅ 9. Share Your Blog Posts (Social SEO)

Why? Social shares = more traffic and potential backlinks.

✅ Action Steps:

• Share posts on Pinterest (especially for lifestyle, tech, and home office decor).
• Post on LinkedIn, Facebook, Twitter, and niche forums.
• Add social sharing buttons to your blog.

✅ 10. Monitor Your SEO Progress

Why? You need to know what’s working.

✅ Action Steps:

• Set up Google Analytics and Google Search Console.
• Track which posts are getting traffic and what keywords you’re ranking for.

Summary of Actionable Tips

Start Using SEO for Increasing Blog Traffic—One Step at a Time

If you’re serious about building a blog that grows steadily and reaches the right audience, SEO is your best long-term ally. It’s not about hacks or shortcuts—it’s about creating helpful, valuable content that search engines (and real people) can easily find.

As I continue sharing insights about working from home, thriving and surviving, I have found that even a few simple SEO tweaks can lead to increasing blog traffic and make a big difference in how many people discover and read your content.

Try these Next Steps

You don’t need to master everything overnight. Just start with one action today:

👉 Pick one of your recent blog posts and:

• Add a clear headline with a keyword
• Use 1–2 internal links to other posts
• Write a short, keyword-rich meta description

Leave a comment below on what worked for you—I’d love to hear more ways you have improved SEO for increasing blog traffic.